These packages are my favorite to create. This package was built in Photoshop for a fictitious company called The Brew House. This was the first time I was introduced to creating Social Media Packages as part of a Udemy course called Adobe CC Masterclass by Lindsay Marsh and Jeremy Deighan. The campaign for The Brew House was for a free coffee with the purchase of a breakfast item.
I started with the original photo in which I then added a color match filter to add warmth to the photo.
Once I was happy with the photo, I then set up the new artboards with the current sizes for each social media outlet. In this case, I was creating artboards for Facebook, Twitter, Instagram, and Pinterest.
Starting with the biggest space Facebook:
Cropped and re-sized the photo to fit in to on a little less than 50% of the board. I then added a Brown colored (#230503) rectangle to the other side as the background. Pulling 3 more colors from the photo to be used in the typography
The title: The Brew House is created with Algerian for the lettering and in a tan color #c69c6d.
The Catch Phrase: Have a Cup on Us is created in Lucida Calligraphy and a cream color # eaddd1.
The Terms: Free coffee with purchase of any breakfast item is created in Arial and a coffee cream color #c69c6d.
Next up was Instagram:
The typography and coloring stayed the same I had to change the placing and structure a bit.